Stemming out of our first collaboration with Cartoon Network, we directed this spot featuring the young and talented Elijah performing his original rap. Really, Elijah made this super easy - once everybody saw him at auditions, we knew we had our star. Directing isn’t just about giving people orders; it’s as much about finding the right people and letting them do their thing.
Even though we were making this piece for a primarily younger audience, we shot, directed, and produced this spot with a sophisticated tone. Kids are smart. They know what’s hip. We worked closely with Cartoon Network to animate some of their characters (like Scooby-Doo and Shaggy) in our own original way. By bringing them to life within Elijah’s world, they served as an extension of his imagination and a device to interact with. We also paid special attention to the typography and animation to bring a fresh new level of style into the piece.